Proms are big business for bridal shop
AN IRVINE bridal shop is already taking bookings for prom dresses for NEXT year’s big date.
Dream Brides in Townhead is busy with dresses for the secondary school proms in the area.
And some girls had booked their gowns way back last year for proms that don’t take place until June.
Owner Deborah Barron says it is one of the busiest times of the year for the shop.
And they offer a guarantee that they will not sell two girls the same two dresses.
“Some girls picked their dresses last year and are now coming in to pick them up and get organised for their proms, it’s hectic but exciting for us too,” said Deborah.
“We make sure no two girls have the same gown, that’s of utmost importance to us. Often we have to tell a girl that if someone else has the dress she can’t have it and though that seems harsh, they will thank us as there is nothing worse that seeing someone with your gown at the prom.
“We had a sale of prom dresses in October and sold out of most of our stock. It’s something that means a lot to these young women and they take it seriously.”
Proms have become big business now rivalling weddings with girls spending hundreds on dresses, accessories and beauty for their special night.
Jackie Thomas was one mum who found out all about proms when her daughter Morgan, who also works part time in the shop, prepared for her own prom at Greenwood Academy.
“Morgan knew exactly the dress she wanted and she was beautiful on the day,” said Jackie.
“It’s a really big occasion for these girls and it’s wonderful to be part of that, just like our brides.”